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A new model for creativity, influence, brands and purchase… SHEIN
The hidden dragon in eCommerce SHEIN has made a step forward into new fashion brands — but this time, sourcing it from the #crowd. As they launch a competition to create new fashion brands they are...
View ArticleSHEIN – a lesson in marketing
Digital is not an expertise, it's just the way business is done today. I've written about SHEIN before as one to watch, and yet again as analysts dig deeper into their model we can see that this...
View ArticleWhat is your earliest eCommerce memory?
It's about time for me to retire the t-shirt pictured here; but there's an exciting eCommerce story behind it. In 1999 the Silicon Valley entrepreneur Dale Sundby, backed by CBS launched a site called...
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