Thoughts on the Publicis Groupe reorganisation
Maurice Levy, CEO of Publicis, made a major announcement about the organisation of the Publicis Groupe yesterday – see the video below: There have been a swath of article and opinions over the last 24...
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Content Marketing & Service Design are the future of Branding
Buy One, Get One Free; Only $9.99 with free shipping; Washes whiter than ever. These are the ad slogans of the past, there is a major shift in the way that brands communicate driven by the digital...
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Bootstrap marketing your business for dummies
I’ve been helping a few organisations get off the ground recently – in pure bootstrap mode – trying to figure out how they present themselves. Below are a few of the tips I’ve shared with them, to try...
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We Like The World is back
We Like the World (WLTW) is a not-for-profit organisation created in 2011 to build a school in Africa funded by a charity World Tour. An extraordinary trip, with unique encounters and the extreme joy...
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Why you don’t need a digital strategy, but you need an HR strategy
What’s the point in having a different strategy for your digital world than the rest of it? Does your brand offer different products and services online than off? Are your consumers split into those...
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Confinement Collection // Lockdown List
What have you bought during the confinement, and where have you purchased from? The lockdown has brought a swift acceleration of our shift from purchasing instore to online, even avid online buyers...
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The new gold rush. 💵💴
With #eCommerce penetration now at critical mass, and beyond in many categories, the new gold rush is to connect media #audiences with the retail platforms — or simply to integrate the transactional...
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A new model for creativity, influence, brands and purchase… SHEIN
The hidden dragon in eCommerce SHEIN has made a step forward into new fashion brands — but this time, sourcing it from the #crowd. As they launch a competition to create new fashion brands they are...
View ArticleSHEIN – a lesson in marketing
Digital is not an expertise, it's just the way business is done today. I've written about SHEIN before as one to watch, and yet again as analysts dig deeper into their model we can see that this...
View ArticleWhat is your earliest eCommerce memory?
It's about time for me to retire the t-shirt pictured here; but there's an exciting eCommerce story behind it. In 1999 the Silicon Valley entrepreneur Dale Sundby, backed by CBS launched a site called...
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