Social is going to be digital all over again for ad agencies
Whilst watching the Facebook Marketing Conference in New York the other day (you can catch up with all the talks on the LiveStream link here), I was enormously happy to hear Nigel Morris...
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Remembering their childhood
I don’t remember being 5, I can’t even really figure out how far back I can remember things – whether it was a birthday party at 6 years old, or watching Dallas with my father in the bedroom when I was...
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A dinner date with iOS 7
This evening, like a lot of iPhone and iPad users across Europe I’ll be hanging around my wifi connection hoping for this screen to change and show me something else, yes I’ll be waiting for the update...
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Re-Inventing Brand Marketing
As I read through an article by Cédric Cauderlier (@cedricc_be) on the 12 digital winners that I might have missed from Cannes this year I was very disappointed with the maturity of the executions – on...
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Digital Transformation – It’s about the people
It’s not about search, social or structure… it’s about the people – all the people, the human beings that need to transform and be transformed. I really enjoyed reading Altimeter’s latest research on...
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Knowledge workers, the future of jobs and the Taylorism of management
We are at a fascinating point in the history of organisational development – probably more dynamic than the industrial revolution but equally critical for organisations to understand. A recent...
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McDonald’s Hackathon 2014
It’s official… at McDonald’s Europe we are organising our first hackathon! And it’s taking place in London at the Rainmaking Loft, November 21-23 2014. McDonald’s is already a market leader...
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#McDHack14: All hack’d out
McDonald’s ran it’s first Hackathon in Europe last week. Check out some of the live Tweets below, the photos in our next post here, and the winners on Challenge Post: #McDHack14 Tweets McDonald’s...
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Thoughts from LeWeb
There is a some snobbery in certain circles about LeWeb, but I am still very positive about this event that opens the mind to the amount of activity and impact that the digital revolution is having on...
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What’s going on with Uber in France? A lesson in economics and global brand...
Uber France is an amazing study in brand management and economics. From it’s launch in 2011 at LeWeb growth has been tremendous but also fraught with challenges. So what’s happened so far: Launch of...
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A new vision for CRM
Direct marketing, email newsletters and CRM seem like tactics from a bygone age in today’s communication world; but within brands and marketing departments the arguments still rage as to whether an...
View ArticleThoughts on the Publicis Groupe reorganisation
Maurice Levy, CEO of Publicis, made a major announcement about the organisation of the Publicis Groupe yesterday – see the video below: There have been a swath of article and opinions over the last 24...
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Content Marketing & Service Design are the future of Branding
Buy One, Get One Free; Only $9.99 with free shipping; Washes whiter than ever. These are the ad slogans of the past, there is a major shift in the way that brands communicate driven by the digital...
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Bootstrap marketing your business for dummies
I’ve been helping a few organisations get off the ground recently – in pure bootstrap mode – trying to figure out how they present themselves. Below are a few of the tips I’ve shared with them, to try...
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We Like The World is back
We Like the World (WLTW) is a not-for-profit organisation created in 2011 to build a school in Africa funded by a charity World Tour. An extraordinary trip, with unique encounters and the extreme joy...
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Why you don’t need a digital strategy, but you need an HR strategy
What’s the point in having a different strategy for your digital world than the rest of it? Does your brand offer different products and services online than off? Are your consumers split into those...
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Confinement Collection // Lockdown List
What have you bought during the confinement, and where have you purchased from? The lockdown has brought a swift acceleration of our shift from purchasing instore to online, even avid online buyers...
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The new gold rush. 💵💴
With #eCommerce penetration now at critical mass, and beyond in many categories, the new gold rush is to connect media #audiences with the retail platforms — or simply to integrate the transactional...
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